In Modern era is the era of Digital Marketing. The methods of marketing is completely changed in this era of Digital Marketing. In previous time main source of marketing was newspaper, television and radio, print media or electronic media was mode of marketing but in present time every person got connected through Mobile, customers are spending all his time on mobile and is connected through internet therefore digital Marketing has become the part of marketing, Internet is very powerful tool for marketing, in today’s time if a person requires any product or service he search it through Google or on Internet and take help of Digital Marketing they easily found it on the other hand Digital Marketing is the best way for seller or promoter to showcase it’s product or service and to reach up to the potential buyer.
Digital marketing is the way to sell your product and service through internet, social media, website, apps, and search engine and so on. For example – You have garment shop and you want to advertise through newspaper, it was type of traditional marketing but if you advertise through social media that is digital marketing, this is known as Digital advertising which is part of digital marketing.
What is Digital advertising?
Digital advertising is also an important part of digital marketing, we can understand this such as if we want to sell any product or service so we will take our product to customer, in which some of them will be organic(interested) and some will be not, therefore our reach can be paid or Unpaid. But for better result and target to more audience in short period paid marketing is better option. So Digital advertising is the paid way of promoting products, brands and services through digital platforms.
Why is digital advertising important?
Digital advertising helps to reach business to right audience quickly and effectively. Modern advertising platforms allow businesses to target users based on factors such as Age, Location, Interests, Online Behaviour, Search History, Purchase Interests Etc.
Businesses can generate leads and sales according to their budget and interests. Through digital advertising that business can run ads for its target audience and can measure their performance within 24 hours. They can analyse campaign’s performance on the basis of response data and can make improvements if required. This feature makes digital marketing a powerful part of digital marketing.
Types of digital advertising
Considering diversity of online platform and massive scope of internet, we can say digital advertising has wide range of formats and channels. Below are some types of digital advertising:
- Search engine marketing or advertising
- Social media advertising
- Display advertising
- Video advertising
- Mobile advertising
- E-mail advertising
- Affiliate marketing
- Search engine marketing or advertising :
Search Engine Marketing (SEM) or PPC (Pay-Per-Click) advertising, allows businesses to display ads on search engines such as Google. It mainly refers a paid service. In search ads generally advertiser select key words, on the basis of those key words ads are shown. Interested customer types in search engine and get result on behalf of those keywords. For example Best Digital marketing course in Jaipur. Search engine matches keywords are reaches to the optimum ads. Now ads approaches to the potential customer.
- Social Media advertising:
It’s a most popular and renowned platform for digital advertising. Where we can promote our brands and products on Facebook, Instagram, You Tube, Linked in, X and other social media platforms by paying to respective service provider (social media platform). On these platforms one can reach any specific customer on the basis of different factors such as age, habit, interest, gender, location, online behaviour, demographics etc. For example if a real estate company want to sell plots in Jaipur, so they can put fitter on the basis of age, nearby area, interest etc. and can select their target audience. And can run ads accordingly. There are different formats of Social media ads such as Video ads, Reels, Image ads, Carousel ads, lead ads etc. The advantage of Social media is Brand awareness, engagement, leads, and e-commence etc.
- Display advertising:
Display advertising visuals may appear on any digital platform in form of visual advertising images, animations, banners, graphics, sidebar, popups and videos. For example, you visit any web site and a side window appears of Amazon or Flipkart and shows items you were searching on Google in morning. The purpose of display marketing is immediate sale, brand awareness and marketing. It helps in direct approaching large number of interested customers.
- Video advertising:
Video advertising is the popular and effective platform of Digital advertising. Because video content captures attention more effectively. Video advertising helps brands to showcase content of products and services. It’s a very effective tool for story telling because most brands sells emotions with the products and services. It’s a best way for Brand awareness, product demonstration and engagement with end consumers.
- Mobile Advertising:
Mobile advertising is a channel of digital advertising, which targets audience on Smartphones, tablets and others gadgets through website, SMS, social media and mobile applications etc. It’s the most effective tool of for advertising because people use it very frequently and nowadays everybody is carrying smartphone. Its best for local business advertisement, app based business, e-commerce consumers.
- E-mail advertising:
E-mail advertising is used for promotional and informational messages through email. It’s a useful method for planned campaign. Through business e-mails product offers, Discounts, Newsletters, New Product launches, events and special deals etc. can be promoted to the direct customers. For Example – If you purchase bag from an e-commerce site, than that site can share their new launches , offers etc on your email in coming future. Benefit for E-mail advertising is to retain their exisiting customer, repeat purchase , promotions and customer retention.
- Affiliate marketing:
In Affiliate marketing advertising third party gives commission to creators for generating traffic and leads. Affiliate provides a unique link to the customer, if customer buys through this link, he gets predetermine commission. It’s very much useful for E-commerce, online courses and performance based marketing.
Digital advertising targets right person on right time with right platform and delivers right message in a impactful way. It’s a mantra of successful digital marketing campaign. Any business can achive its goals by choosing right platform of digital marketing.
